I'm a Principal XR Designer in progress
After 11y experience as Sr. Principal Product Designer, i have been on a mission since 2019 to make spatial experiences as intuitive as mobile and desktop interactions. I trult believe that digital products, as we know them today, will evolve beyond our phones and integrate into our surroundings through smart glasses. This transformation calls for new ways of interacting with user interfaces in spatial environments.
To stay ahead in this evolving field, I actively engage with the industry through products testing, design consultancy, and writing about spatial UI and design. My articles, read by over 50.000 people, reflect a growing interest among UX/UI designers in spatial computing. The majority of my projects falls under themes of Medias & Culture, Commerce, Human-Centered Design and Wellness.
Today i'm in collaboration with some XR studios and start ups to design for different XR application and experiences.
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Open Air Museum , XR Wellness
XR UI UX Designer
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Zen Eye Pro, Neuralport.Inc
XR UI UX Designer
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VR Social Fitting Room, H&M
XR UX Designer
Experience
I'm privileged to have had the opportunity to collaborate with a diverse companies up until now.
XR Product Designer
ATOPIA , MUNICH | CONTRACT
Oct 2024 - Present
XR Product Designer
NEURALPORT.INC , OSAKA | CONTRACT
Dec 2023 - Present
XR Product Designer
KARIBOO XR, SEOUL | CONTRACT
July 2024 - Dec 2024
XR Product Researcher
XR4EUROPE, Brussels | FREELANCE
Feb 2024 - June 2024
AR Designer & Developer
EXUBERANTE CAOS, PORTO | FREELANCE
July - Oct 2024
XR Product Designer
XR WEllness , Barcelona | Freelance
Sept 2023 - May 2024
Founder and Designer
UPWORLDS XR , REMOTE
2020 -2022
EDUCATION
Official degree from my ever-evolving learning
Bachelor of Arts & Design | Binus International 2008-2012
Degree of Disruptive Strategy & Innovation | Harvard Business School 2020
Master of Virtual Reality Specilisation, HCI | Goldsmiths London 2020 - 2021
Master of Virtual Reality Design | Istituto Europeo di Design Barcelona 2022 - 2023
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Languages
I know a couple of languages that has been useful to me in collaboration
Indonesian | Native and Bilingual
English | Full proffesional proficiency
Català | Limited working proficiency
Spanish | Elementary proficiency
German | Basic proficiency
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Talks & Exhibitions
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WHAT THEY SAY TO BE WORKING WITH ME
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CEO, Neuralport.Inc | Forbes JAPAN Women In Tech TOP30
I work with Sonya at my startup, where her XR design expertise and broad skill set—including pitch creation, networking, diplomacy, and data analysis—are invaluable. She’s a hardworking, talented, and highly motivated person. I'm very happy to work with her.
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Sr. Engineer XR at Qualcomm
I worked with Sonya on a VR app project, where her punctuality, creativity, and attention to detail kept us on track. Her stunning, user-friendly UI designs made a huge impact, and collaborating with her was a smooth, enjoyable experience. I'd gladly work with her again.
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Technical Engineer Researcher, Osaka University
I've worked with Sonya over the past years, and she's proven to be an exceptional designer with strong communication skills. Sonya played a vital role in designing the audiovisual interface for our XR application, quickly aligning with the product concept and delivering impactful results. I give my best recommendation.
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CEO at XR Wellness | XR for hospital patients
I had the pleasure of working with Sonya on two VR projects. She is highly creative and brings a lot to a project, she works efficiently and is dedicated to what she does, testing the final versions until she's sure their perfect. She has a lot of creative ideas - a grand professional! Thanks Sonya I hope to work with you again in future projects.
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CEO, Kariboo VR - Immersive Streaming
Sonya is an exceptional XR UI/UX designer. Her thoughtful approach to design played a pivotal role in the development of our XR movie streaming app. Sonya's ability to craft user-centric interfaces and immersive experiences not only enhanced the app's functionality but also streamlined the workflow for our development team. Her designs fostered clear communication across departments with a lasting positive impact on both the product and our team’s efficiency. Sonya’s expertise and dedication make her an invaluable asset to any project.
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CEO, Exuberante Caos Associação | Immersive Mural
We had the pleasure of working with Sonya on our AR Scavenger Hunt project, we couldn’t be happier with the results. She is a talented XR Designer with expertise in UI/UX Design and Web AR Onirix to implement gamification & geolocation, with clear communication. We highly recommend Sonya for any AR/VR project!
Experience