From the 10th to the 16th of August, during Festa Major 2023, I had the opportunity to showcase one of my projects: an Augmented Reality postcard! This AR-enhanced postcard transforms a century of history into an immersive 80-second story, blending nostalgia and technology. It captures the evolution of places, characters, activities, and traditions, allowing users to experience the past and present of the Festa Major in a dynamic, interactive way.

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The postcard is a merchandise piece for attendees to take home, preserving the memories of the celebration while continuing to explore its stories through Augmented Reality. 🚀

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Design Process

1. Conceptualization and Ideation

The foundation of this project was inspired by the rich heritage of the Festa Major. The concept aimed to create a bridge between 100 years of history and the present, all captured in the format of a nostalgic yet modern postcard. The idea of using AR emerged as a way to vividly bring the narrative to life, ensuring the historical essence remains engaging and accessible.

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2. Research and Preparation

Three main pillars shaped the preparatory phase:

• Historical Context: Extensive research involved collecting old photographs, videos, and anecdotes from Festa Major celebrations dating back 100 years.
• User Behavior: Observed how people interact with postcards and AR, considering ergonomic factors like holding, scanning, and viewing angles.

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3. AR Content Design

Using Onirix, I developed interactive AR experiences:

• Content Design: Each postcard revealed animated scenes from the past juxtaposed with the present, enriched with soundscapes and visual effects.
• User Interaction: The AR interface was intuitive, enabling users to naturally engage with the postcard's layers by moving it or adjusting their viewing angle.
  
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4. User Experience

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5. Exhibition Design and Installation

For the Festa Major 2023, I designed an evocative frontstore display:

• Installation Concept: An antique ironing table, draped with a vintage cloth from a friend's grandfather, symbolized the journey from past to present. A sewn path on the cloth represented the timeline.
• Presentation: Postcards were integrated into the display, combining tactile and virtual experiences. Visitors could hold the postcards, scan them, and immerse themselves in the augmented world.
  
  

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^{Looking to do this kind of experience for your product/ brand / service ? Let's chat !}

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