Event & Conferences

XR workshop for E-commerce with Next-U Education, ESCEN & Webtech

November 28, 2024

As part of the Next U Education Digital Commerce Expedition, I had the opportunity to facilitate an XR workshop for Webtech and ESCEN students at Pompeu Fabra University in Barcelona. During their one-month expedition, the program focused on giving students hands-on experience in developing and presenting complete e-commerce solutions. The workshop I conducted was the XR segment within their e-commerce platform.

The session introduced students to various use cases of immersive technologies in e-commerce and modern retail. Working on tailored projects for iconic local brands like Bodegas López, Dolceria De La Colmena, Clavell & Morgades, and FC Barcelona, they explored and brainstormed how AR/VR could increase consumer engagement and enhance the shopping experience.

The workshop material on Bodegas López, Dolceria De La Colmena, Clavell & Morgades, and FC Barcelona

To bring these concepts to life, I partnered with Onirix AR, a platform specializing in building accessible and user-friendly AR experiences.

Onirix AR Platform

IPV ( Interactive Product Visualisation )

Based on each of the brand jobs to be done and needs , the workshop started with a focus to generate ideas that uses Image-based Placement Visualization (IPV) as a key approach for integrating AR into their e-commerce platforms.

Some of the groups creation in Onirix

FC Barcelona: Student created an visualisation on shoe sizes onto a user’s foot, making size comparisons easy, helps users easily compare sizes, ensuring a proper fit even on online purchase

Bodegas Lopez Morenas: Students created an AR Wine Pairing tool where scanning wine packaging shows a charcuterie board suggestion, aligning food and wine preferences through IPV.

Clavell & Morgades: Students designed an IPV-based tool allowing customers to visualize real size of the furniture in their space, reducing purchase hesitation.

Pastisseria La Colmena: The "Cookie Pairing" AR tool let customers scan cookie packaging to get tea or coffee pairing recommendations, enhancing engagement and upselling opportunities.

CEO, Neuralport.Inc | Forbes JAPAN Women In Tech TOP30
I work with Sonya at my startup, where her XR design expertise and broad skill set—including pitch creation, networking, diplomacy, and data analysis—are invaluable. She’s a hardworking, talented, and highly motivated person. I'm very happy to work with her.
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