‍INDYX is a digital wardrobe mobile application with a mission to unlock the potential of what you already own. More than just a virtual closet, INDYX aims to make mindful dressing fun again , helping people reconnect with their wardrobe and rediscover the pieces they already love. To support this goal, the Mixed Reality (MR) wardrobe experience is designed with the goal to make user feel close and fall in love with their wardrobe again. Connected to the mobile app, this MR experience allows users to upload their real-life wardrobe into a digital library, and explore outfit combinations effortlessly in an immersive environment.

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Sharing my design process in designing this immersive experience , like all meaningful design journeys — with listening to real people, exploring their relationships with clothing, and translating those emotional insights into design principles.

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Below i'm taking you through:

• XR Design thinking and research process
• Key features and interaction models in MR
• UI UX Design & Protoyping of the Eperience

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Based on conversations and observations, we identified a few common patterns in how people relate to their wardrobes — patterns that often lead to frustration and overconsumption. Coming from an e-commerce background, I've seen firsthand how much effort goes into encouraging people to buy more — but what happens after they buy often remains unaddressed. Designing INDYX's Mixed Reality experience started with a simple but important question:"How might we help people fall in love and feel confident with what they already own?

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A while ago, I took a Masterclass on XR Design by Cornel Hillmann, where he introduced the idea of finding an "Experience Sweet Spot" when designing for XR. In his class, he emphasized that great XR experiences emerge when we can align and balance three essential elements:

Human Needs – What real frustrations, desires, or motivations are we addressing?

Product Potential – What value can this product offer beyond existing tools or apps?

Interaction Possibilities – What interactions feel natural and magical in XR?

I applied this framework throughout my design process. While there are 6 things we can use from this diagram , the one that i find super useful for this project are the three in the image and here is how they translate into a sketch My goal was to find that sweet spot where technology, human emotion, and interaction design meet — creating an experience that feels natural, empowering, and beautiful to use.

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1. Extend to Next Dimension

Sketch Translation:

• The wardrobe items from the mobile app are imagined as floating 3D pieces users can mix & match in their room.
• UI Designed to switch easily between Tops, Bottoms, Accessories easily.
• Gesture interaction for mixing pieces without wearing them.

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2. Given the Nails, Find the Hammer

Sketch Translation:

• Floating panels with filtering chips for categories, showing wardrobe navigation.
• Includes thinking about color chips and sorting for smarter filtering

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3. Given the Hammer, Find the Nails

Sketch Translation:

• User can see clothing items floating and being picked or dragged into the mix & match area
• Use gesture interaction for selecting and moving wardrobe pieces
• Also tied to AI Feedback (future AI styling suggestions that react to user’s pick) as confidence servant layers into their choice

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