Integrated Systems Europe (ISE) 2024 in Barcelona is a global expo for AV and systems integration professionals. This event showcases the latest in audiovisual technology, from digital signage to smart building solutions. I went to this event out of curiosity to see if there is anything on XR.
Among the myriad of innovations, one theme stood out distinctly: holograms. Within the halls of Multi technology , i see many companies started to innovate with holograms.
Holograms, with their ability to project three-dimensional images into space without the need for special glasses or headsets, captured my attention. This technology, which was prominently featured across various exhibits, offers a glimpse into a future where digital content can be more naturally integrated into our physical world. For applications ranging from e-commerce and education to entertainment, holograms present an alternative to traditional display methods, enabling multiple viewers to simultaneously experience 3D imagery in space
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βThis to be very honest, led me to think a little more on the relationship between holographic technology and VR, AR, and MR β a space where I have dedicated much of my professional life today. The intuitive and accessible nature of holograms show an interesting challenge and opportunity for XR designers. While AR, VR, and MR offer immersive and interactive experiences through wearable devices, holograms introduce a way to achieve similar outcomes with fewer barriers to entry.β¨β¨I was seeing how the comparsion look like for Holograms vs XR :β¨
This definitely means we face new competition coming. Holograms offer a different approach to creating immersive experiences, one that might be preferred in scenarios where the convenience and communal viewing are prioritized. This challenges us to rethink how we design and what we offer through XR technologies.β¨β¨To prepare for this , i think we designers ( or at least what i will start doing ) :β¨
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Apart from this , I did get to try one experience of VR in Catalonia pavilion , I must give it to the storytelling ; a simple spectacle experience about culture in Catalonia, that moves your heart. When the story is a natural approach, the technology becomes number two.
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